How Apple Can Gain Competitive Advantage through Leveraging Its Coursework - 1

How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies - Coursework Example According to the research findings, it can, therefore, be said that Apple is the second-largest global information technology company by revenues and can leverage its internal resources and core competencies to attain market leadership position in the industry. The PEST (political, economic, social-cultural, and technological) analysis is useful in understanding the macroenvironment facing Apple. The political environment is stable, but Apple is required to adhere to legislation on product quality and consumer health. The economic environment is favorable due to positive economic growth, stable interest rates, and high disposable consumer incomes. The social-cultural environment is characterized by favorable attitudes towards sophisticated consumer electronics, high education levels and high demand for information. The technological environment is favorable for the business activities of Apple due to the recent advancements in mobile computing, research and development, and growth in internet communications. Apple has various internal resources that it can be utilized to attain a competitive edge in the market. Accordingly, Apple has various core competencies that present unique strengths that can be utilized to differentiate its business activities and drive competitive advantage. Apple has both tangible and intangible resources that it can leverage to attain high market share and competitive advantage in the market. Some of the tangible resources of Apple include the plant and equipment, buildings, capital, and human talent. Apple has highly qualified human resources that have the required education, skills and attitudes to drive innovation in the company. Apple has invested heavily in training and development of its research and innovation teams.